Businesses are increasingly using smart digital signs to attract customers’ attention, provide more information, improve engagement, and deliver a more effective customer experience. As the use of these types of displays continues to increase, it’s important to understand how these displays differ from traditional signage and how to choose the right option for your business.
Smart signs are static signage that include scannable near field communication (NFC) chips that allow users to connect with a mobile phone to receive key information via an app. This technology is often used in home improvement stores to help visitors compare different products and features, or in museums to allow guests to pull up additional video or text about an exhibit in seconds. This information helps consumers make better decisions, reducing product returns and dissatisfaction.
Other uses for smart signage include acting as a virtual menu in restaurants where there’s limited space or it’s difficult to manage physical menus with staff members on hand, and in hotel lobbies to promote events and services based on real-time data inputs. Unlike basic digital signs, smart signage typically features remote content management software that allows users to update their sign’s content catalog over the Internet, freeing up valuable staff resources.
Many smart digital signs can also be configured to automatically change their content depending on a number of data inputs, and this functionality makes them even more effective than the basic digital signs found in most businesses today. For example, hotels can use their smart digital signage to promote activities and events that need more attendees based on live data inputs from their guest database systems.
In addition to the automated capability, smart signage features built-in diagnostics that can detect when a display is not working properly and alert the user to the issue. This is an important feature because a broken or blank screen can actually hurt a brand’s reputation, especially in the case of public-facing displays. This ability to identify and correct issues is why smart digital signs are becoming more popular.
Smart signage is an easy way to boost your organization’s visibility, recognition, and value. Its dynamic content, high-quality image quality, and interactive capabilities set it apart from static signage and create a more engaging customer experience. These benefits make it a great choice for any business looking to increase its engagement, improve their customer service, and increase its bottom line. If you are looking for a comprehensive signage solution to elevate your business, contact a local Fresno sign shop today.